Tallysight Powers Record Number of Sports Gaming Creators During 2021–22 Football Season

Over 1,000 content creators and hundreds of media teams adopted Tallysight to scale their content, marketing, and revenue strategy in sports gaming & betting.

Tallysight, the all-in-one content creator toolkit for sports gaming, drew a record number of content creators to its platform throughout the college football and NFL seasons. Over 1,000 content creators across hundreds of media organizations adopted Tallysight’s B2B tools to scale their sports betting content & marketing strategy.

Tallysight’s platform was trusted by content creators from industry leading publishers like Gannett/USA Today, Catena Media, Sports Gambling Podcast Network, The Dallas Morning News, SB Nation, Sports Illustrated, Complex, The Buffalo News, Locked On Podcast Network, Audacy, and Blue Wire Podcast Network.

Here’s a look at the key numbers from the football season:

• 1,021 creators at 400+ organizations created content.
• 286,593 unique pieces of content created.
• 4+ million unique impressions generated through Tallysight.

Statistically, creators posted a 57-42.7-0.3% (W-L-T %) record on all sports betting prediction-related content.

“We’re happy to have supported over one thousand creators in football,” Tallysight Co-Founder and CEO Matt Peterson said. “This completes our third football season in business and it’s been amazing to see the growth and popularity with sports betting content in sports media. We’ll continue to focus all our efforts on creating value for teams and content creators with easy-to-use and scalable software tools that drive revenue.”

Dallas Morning News Sports Editor Scott Bell said, “Before partnering with Tallysight, we had already identified gambling content as a coverage area with a ton of upside. But we didn’t truly unlock a lot of that potential until teaming up with Tallysight. The time saved by using Tallysight was absolutely huge, thanks to their team’s responsiveness and ability to turn concept into reality. Now, rather than tying up our time hand-scoring predictions, tabulating standings and finding ways to come up with ‘good enough’ ways to display that content like we did in the past, we’re freed up to actually try new things and attempt some innovation in this space.”

About Tallysight: Tallysight is the content creator & monetization toolkit trusted by thousands of businesses and individuals in sports gaming. Its no-code software platform and suite of creator tools eliminate time consuming work, scale creator-driven content, and grow revenue in sports gaming.

Follow @tallysight on twitter or visit www.tallysight.com to learn more. Questions? Drop us an email!